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OUR VISION: MORE THAN PRODUCTS
Weโre here to shake up the beauty industry by redefining male grooming for the next generation of multicultural men, giving them the confidence needed to be their best selves 24/7/365. And more importantly, weโre here to change the narrative of how the world sees young men of color โ young kings represented as unapologetic, dynamic and expressive with confidence and swag.